“Blushfashion was created on the premise of being a brand with uncompromising design that is easy and affordable yet makes women look and feel amazing.” – Sheryll, the designer
Sheryll was always interested in fashion. After studying fashion design and styling, she opened a successful indie boutique in Tel-Aviv, Israel and then, ultimately managed to start a brand of her own. Based in Israel, Blush mainly targets bridges to be and their bridesmaids, accommodating women of all shapes and sizes around the globe. Although Sheryll initially began selling her label in local boutiques, she strove to take over the international market through online channels.
WHAT SALES CHANNELS AND BUSINESS PRACTICES DO YOU USE?
I have been selling my designs on Etsy for the past four years. As a result of the success I found on Etsy, I was able to develop my own online website two years ago. This is also when I joined Modalyst as a supplier. I was initially drawn to the platform for its wholesale market however, quickly found great success by working with its dropshippers as well.
As an online fashion boutique, I leverage social media to engage with my customers. For instance, I take advantage of Facebook, Instagram, Pinterest, as well as, Polyvore to capture a younger and broader audience and give my brand more exposure.
HOW HAS MODALYST HELPED YOUR BUSINESS?
Modalyst introduced me to the world of dropshipping two years ago. Ever since, I have found it a much more effective and relevant market for my label than the wholesale market. At first, I found the biggest challenge with dropshipping to be the lack of direct communication it provided with the end-consumer. Nevertheless, I was able to mitigate the impact of this challenge by having daily contact with my retailers and maintaining full control over every order until it reaches the buyers’ hands.
“On Modalyst, our retailers are an extension of us, and we are committed to maintaining relationships with them. We love sharing our marketing tips with them and share photos with them that our customers share with us from their weddings and other events.”
WHAT IS YOUR TOP RECOMMENDATION FOR NEW DESIGNERS?
I strive to provide the best customer service for my retailers, and encourage my team to do the same. My #1 recommendation to new designers starting out would be to forge amicable, long-term relationships with your retailers and customers.