The Benefits of Offering Free Shipping

In today’s age of growing ecommerce, free shipping has become a competitive necessity for online retailers. While there are certainly several costs associated with offering free shipping, these may be outweighed by the numerous benefits.

When big companies like Amazon first offered their free shipping model a few years ago, it was difficult for every online merchant, especially smaller ones, to follow suit. However, with growing sales and customer expectations, free shipping has become more common and more beneficial for businesses than ever before.




Free shipping can increase your sales revenue

There is no doubt that offering something for free will be appealing amongst your shoppers. However, having a free shipping option has also been proven to not only increase revenue and sales conversions, but also increase customer acquisition. As states, 96% of online consumers are more likely to shop on a site if it promises free shipping.


Free shipping can boost average order value

Offering free shipping has also been shown to encourage consumers to buy more online. Shoppers are incentivized to add more to their carts! In fact, statistics show that 28% of online shoppers will abandon their carts completely if faced with unexpected shipping costs.

Source : Kissmetrics


Customers love it!

Offering free shipping is directly associated to customer retention. It not only will help your business acquire new customers, but also will incentivize customers to continue buying from your store. It also serves as a great marketing tool to advertise and promote your business to potential customers. According to a poll conducted by the National Retail Federation, 66% of online shoppers declared that having free shipping is a very important deciding factor for them when choosing to make an online purchase.

Source : rjmetrics

Free shipping helps rationalize shopping online

As consumers, free shipping helps rationalize buying something online versus driving to the store. If the costs of shipping an item ends up being too expensive, we can simply abandon our carts and drive down the street.



We just launched a new feature for Modalyst Suppliers who would like to join this movement of free shippers. In addition to all the benefits listed above, offering free shipping on our platform will be a great opportunity for brands to gain traction and even more exposure. Retailers are now able to filter for “free shipping” suppliers.

Interested in offering Free Shipping on Modalyst? Contact



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