So you’ve found the next great item to add to your store, and you’re confident it’ll be a success.
It’s got the features, appearance, and sturdiness to deliver that “aha!” moment. Your test demographic said it’s incredible, but how can you reach the legions of buyers you’re sure will cement its legacy?
Quite simply: There is an art to marketing new products. People won’t find out about new additions unless you have a strategy in place. In fact, your new products may get overshadowed by the range of your popular or existing products. To get them on your target audience’s radar, implementing some creative marketing strategies would be your best bet.
There are a multitude of factors that affect profitability and a merchant’s bottom line. Setting the right price for your products is an important step toward achieving that profit. Out of the profit margin comes the cash to cover expenses and the income for you, the owner. In a competitive industry like ecommerce, however, pricing can be a surprisingly troublesome beast.
Christmas is fast approaching, and many retailers are already on the countdown to final product assortment. As a well-organized ecommerce merchant, you’re also looking to jump on the assortment planning bandwagon.