Dropshipping for WooCommerce: Why the World’s Most Popular E-Commerce Platform May Be Perfect for You

Powering over 39% of all online stores, it was a no-brainer for us at Modalyst to make our next integration with E-Commerce platform WooCommerce. Advertised as the most “customizable eCommerce platform for building your online business”, we decided to evaluate some of the advantages of using WooCommerce and also asked our own WooCommerce users why it was their platform of choice!

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Dropshipping is the future of Ecommerce

Dropshipping Is the Future of E-Commerce – Our Brands Tell Us Why

Over the past 5 years, Google Trends Data has shown search interest in dropshipping rise from 58 to 91! More and more brands are turning to dropshipping as their primary fulfillment method and with its numerous advantages, it’s easy to see why! We asked three of our brands three questions:

  1. How has dropshipping has changed the way you conduct your business, online and offline?
  2. Why do you believe dropshipping is this next big thing for designers like yourself in E-commerce?
  3. Why would you recommend dropshipping to other designers?

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Shopping Cart extending to multiple channels

Five Unique E-Commerce Metrics You Should be Tracking

As E-Commerce store owners, we know that having such vast amounts of data can be confusing and sometimes misleading. Here, we outline a few metrics we believe you should be tracking so you can use your data more efficiently.

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E-mail Marketing Guide Featured Image

How to Run an E-Mail Marketing Campaign for Your Store

“E-mail marketing will experience a second coming of age during 2016.” – Chad Litmus

Checking e-mail #1 activity on smartphone

Reading e-mails has long been the #1 activity of people with smartphones. It is the main strategy for digital marketers and e-commerce companies have been using it to gather crucial analytical data. With new features like Gmail’s promotions tab, e-mail marketing is being re-introduced into popular culture.

That is why we’re want to help you make the most of it! Here, we break down how to gather e-mails, segment them into lists, choose the right type of campaign, craft the right e-mail and analyze your results.

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SEO Made Simple: 10 Actionable Tactics to Increase your Store’s Visibility Online

In our last blog post we helped simplify some key SEO terms to help you get your own website optimized. Now, we want to help you take the first few very important steps to make sure your website is visible on search engines and is ranking where it should be.

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How to market your dropshipping business

Modalyst’s Guide to Dropshipping: Promoting your Business

This piece is the final part of our four part Guide on Dropshipping. You can check out out parts 1-3 here: Which E-Commerce Platform is Best for you, How to Source Unique Products from Independent Brands and Running the Business.

So you have a platform, you have your suppliers and you have your dropshipping business ready to go. So why aren’t you getting any sales? One of the most important steps of starting an online store is how you promote it! There are several key steps you can take to promote your store website, through Search Engine Optimization, Social Media Optimization, Content Marketing, E-mail Marketing, Paid Advertising and Offline Marketing. In this part of the guide, I’ll walk you through each of these steps and the best practices so you can start dropshipping to your target market right away.

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