The Benefits of Offering Free Shipping

In today’s age of growing ecommerce, free shipping has become a competitive necessity for online retailers. While there are certainly several costs associated with offering free shipping, these may be outweighed by the numerous benefits.

When big companies like Amazon first offered their free shipping model a few years ago, it was difficult for every online merchant, especially smaller ones, to follow suit. However, with growing sales and customer expectations, free shipping has become more common and more beneficial for businesses than ever before.

 

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Success Stories : How a Bridal Business went from Etsy to Everywhere

“Blushfashion was created on the premise of being a brand with uncompromising design that is easy and affordable yet makes women look and feel amazing.” – Sheryll, the designer

Sheryll was always interested in fashion. After studying fashion design and styling, she opened a successful indie boutique in Tel-Aviv, Israel and then, ultimately managed to start a brand of her own. Based in Israel, Blush mainly targets bridges to be and their bridesmaids, accommodating women of all shapes and sizes around the globe. Although Sheryll initially began selling her label in local boutiques, she strove to take over the international market through online channels.

 

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Supplier Spotlight : Le Chic

Joanna Stangreciak is the designer of Le Chic, an international fashion brand that joined Modalyst in April of 2013. Before starting Le Chic, Joanna worked at a fashion accessories company in LA doing product development and sales for the junior retailer market. She then branched out into designing her own swimwear label.

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E-Commerce Meetup Event

This past Thursday we hosted a networking event and panel in our office space with our friends over at Parkfield Commerce. Together, we offered our advice to a room full of ambitious suppliers and retailers seeking to launch successful e-commerce businesses. It was a night filled with wine, cheese, schmoozing, and business insight!

The panelists included Tracey Wallace from BigCommerce, Evan Hakalir from Andy & Evan Industries, Melissa Gonzalez from Lionesque Group, Jocelyn Teece from Gwynnie Bee, and our very own founder and CEO of Modalyst, Jill Sherman! Each offered their own unique perspectives and spoke from their individual backgrounds and experiences in the business, giving our audience a very holistic view of the industry.

The primary focus of the panel was the fast-growing dropship model in the world of e-commerce. Dropshipping has cut out the need for large warehouse facilities, staff, and distribution costs, proving to be very profitable for both the suppliers and retailers.

Here are some of the highlights from the panel discussion.

 

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Advice From the Experts : How to Launch a Successful Ecommerce Site

Today, e-commerce is the fastest-growing industry in the world, comprising 11.7% of total sales in the retail market last year. In 2016, online sales in the U.S. reached $394.86 billion, while they are predicted to grow even more by 14.8% in the coming year.

So, how do you compete in the world of e-commerce and launch a successful site?

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