7 Amazing and Cheap Ways To Market Your Business

You’ve spent plenty of energy and time into building your e-commerce site. Now, let’s show it to the world!

Unfortunately, the world is not going to come to you if they don’t know you exist. As an e-commerce retailer, you have to be proactive and invite them to shop. So what are some ways to attract and retain customers from day 1? Here are some preparations and strategies you can execute right now.

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Cash Flow 101 for Brands: Sales Guide for planning 2016 and beyond.

Syama Meagher is the CEO of Scaling Retail a retail strategy firm that specializes in small to medium sized retailers and brands.  She will talk how Modalyst can help you.

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Pricing Your Products : Powerful and Simple Formula

Too many times I have seen brands produce beautiful products, gain wide distribution and still lose money. Why? Most of the time it is because they have not properly calculated their pricing.

The wholesale price of your items is where your profit margin lives, so this is an essential element in keeping your brand alive. There should be no budging on this margin. No matter what, you should always be following the same formula.

The retail price (MSRP) is what you suggest on your linesheets but will ultimately be decided by the reseller (hence the term Manufacturer’s SUGGESTED Retail Price). If you sell directly to customers through your own site as well, be sure to never undercut your resellers by listing the products for less than your MSRP.

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Shipping 101 : Finding the Model to Match your Business

If you are an online retailer, you better get your ship together or you will certainly lose customers.

In all seriousness, shipping should be considered as one of the most crucial elements in your online strategy and should be analyzed like any other business decision.  A customer’s experience is influenced as much by the products you are offering as it is by the shipping costs associated with those products.

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Quick Guide: I am an online supplier, how do I avoid sales channel conflicts?

I am selling my products online. How do I increase my online distribution without cannibalizing my own direct sales?

You have built a brand, have loyal customers, a killer Instagram account, and along the way, you have attracted other retailers who anxiously want to resell your products. Fantastic! Your business is growing, and you don’t have to do it alone.

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