Success Stories : How a Bridal Business went from Etsy to Everywhere

“Blushfashion was created on the premise of being a brand with uncompromising design that is easy and affordable yet makes women look and feel amazing.” – Sheryll, the designer

Sheryll was always interested in fashion. After studying fashion design and styling, she opened a successful indie boutique in Tel-Aviv, Israel and then, ultimately managed to start a brand of her own. Based in Israel, Blush mainly targets bridges to be and their bridesmaids, accommodating women of all shapes and sizes around the globe. Although Sheryll initially began selling her label in local boutiques, she strove to take over the international market through online channels.

 

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P2P Marketplaces: An Introduction

A new economy has emerged where individuals want to share resources with each other. For example, people are investing in projects on Kickstarter, renting clothing instead of owning it on Rent-the-Runway and borrowing cars through Zipcar. We want to own less and experience more. This has spurned the rapid growth of peer-to-peer (P2P) economies in the past five years. According to a Pew report in 2016, 72% of Americans have used a P2P service. P2P economies have emerged across numerous sectors including transportation (Uber), hospitality (Airbnb), finance (Kiva), and retail (eBay). If you look at the fashion and apparel sector, you see a huge change in behavior.

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E-Commerce Meetup Event

This past Thursday we hosted a networking event and panel in our office space with our friends over at Parkfield Commerce. Together, we offered our advice to a room full of ambitious suppliers and retailers seeking to launch successful e-commerce businesses. It was a night filled with wine, cheese, schmoozing, and business insight!

The panelists included Tracey Wallace from BigCommerce, Evan Hakalir from Andy & Evan Industries, Melissa Gonzalez from Lionesque Group, Jocelyn Teece from Gwynnie Bee, and our very own founder and CEO of Modalyst, Jill Sherman! Each offered their own unique perspectives and spoke from their individual backgrounds and experiences in the business, giving our audience a very holistic view of the industry.

The primary focus of the panel was the fast-growing dropship model in the world of e-commerce. Dropshipping has cut out the need for large warehouse facilities, staff, and distribution costs, proving to be very profitable for both the suppliers and retailers.

Here are some of the highlights from the panel discussion.

 

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Woman starting a dropshipping business

How to Start a Dropshipping Business: 11 Steps to Ecommerce Success

There is good reason why dropshipping is such a popular e-commerce model. Think of being able to start a store without having to pay for any inventory upfront! These days, with help from some amazing tools that I’ll mention below, entrepreneurs can easily have a fully functional e-commerce site up in a matter of minutes.

Dropshipping is a retail method for online stores to sell products and have the suppliers ship the items directly to their customers. This eliminates the challenges of holding inventory and allows you to focus on things like marketing and sales. Below is a step by step guide on how to start a drop shipping business.

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