As E-Commerce store owners, we know that having such vast amounts of data can be confusing and sometimes misleading. Here, we outline a few metrics we believe you should be tracking so you can use your data more efficiently.
Reading e-mails has long been the #1 activity of people with smartphones. It is the main strategy for digital marketers and e-commerce companies have been using it to gather crucial analytical data. With new features like Gmail’s promotions tab, e-mail marketing is being re-introduced into popular culture.
That is why we’re want to help you make the most of it! Here, we break down how to gather e-mails, segment them into lists, choose the right type of campaign, craft the right e-mail and analyze your results.
The Modalyst Shopify App for Retailers allows you to source from our marketplace of 15k + products from suppliers all over the world. You can add products to your store including images, variants and inventory levels all in one-click. Plus, our app automates inventory updates and orders so you can manage hundreds of brands easily.
As an emerging brand, it can be difficult to capture a domestic customer base let alone a global one. Often times brands are hyper focused on their immediate audience through local partnerships and word of mouth. This is a smart way to start, especially because you can make mistakes along the way without major repercussions as well as engender loyal followers who will help become brand ambassadors. At a certain point, however, most brands want expand to new markets to truly scale their business. While it may sound daunting, there are a few simple ways you can start creating international exposure.
In our last blog post we helped simplify some key SEO terms to help you get your own website optimized. Now, we want to help you take the first few very important steps to make sure your website is visible on search engines and is ranking where it should be.
This piece is the final part of our four part Guide on Dropshipping. You can check out out parts 1-3 here: Which E-Commerce Platform is Best for you, How to Source Unique Products from Independent Brands and Running the Business.
So you have a platform, you have your suppliers and you have your dropshipping business ready to go. So why aren’t you getting any sales? One of the most important steps of starting an online store is how you promote it! There are several key steps you can take to promote your store website, through Search Engine Optimization, Social Media Optimization, Content Marketing, E-mail Marketing, Paid Advertising and Offline Marketing. In this part of the guide, I’ll walk you through each of these steps and the best practices so you can start dropshipping to your target market right away.