The more you know your customers the more opportunity you have to resonate with them in both the products you offer and how you offer them. It is well worth the effort to gain a basic understanding of the people who visit your site and purchase your products. Once you have that knowledge, you will be able to put into practice customized marketing campaigns that will be much more effective than generalized strategies.
As an e-commerce entrepreneur you are inundated with advice on how to best market your store. Invest in design! Tweet more! Use linkbuilding! And so on…
But in today’s digital landscape, audiences are fussy and niche. How can you spend your time finding the customers that matter to YOU in an effective and efficient way?
Syama Meagher is the CEO of Scaling Retail a retail strategy firm that specializes in small to medium sized retailers and brands. We have invited her to share her knowledge about running a successful brand in a weekly series focused specifically on Cash Flow. Join us each week as she guides us through how to create an excel sheet that will become the foundation of your finances.
To start from the beginning, check out her previous post here. If you would like to be notified when a new article is posted, please sign up for our newsletter to the right.