what-is-a-buyer-persona

Create Buyer Personas: Increase Sales by Learning about your Customers

The more you know your customers the more opportunity you have to resonate with them in both the products you offer and how you offer them. It is well worth the effort to gain a basic understanding of the people who visit your site and purchase your products. Once you have that knowledge, you will be able to put into practice customized marketing campaigns that will be much more effective than generalized strategies.

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Dropshipping App for WooCommerce Modalyst

Dropshipping for WooCommerce: Why the World’s Most Popular E-Commerce Platform May Be Perfect for You

Powering over 39% of all online stores, it was a no-brainer for us at Modalyst to make our next integration with E-Commerce platform WooCommerce. Advertised as the most “customizable eCommerce platform for building your online business”, we decided to evaluate some of the advantages of using WooCommerce and also asked our own WooCommerce users why it was their platform of choice!

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Dropshipping is the future of Ecommerce

Dropshipping Is the Future of E-Commerce – Our Brands Tell Us Why

Over the past 5 years, Google Trends Data has shown search interest in dropshipping rise from 58 to 91! More and more brands are turning to dropshipping as their primary fulfillment method and with its numerous advantages, it’s easy to see why! We asked three of our brands three questions:

  1. How has dropshipping has changed the way you conduct your business, online and offline?
  2. Why do you believe dropshipping is this next big thing for designers like yourself in E-commerce?
  3. Why would you recommend dropshipping to other designers?

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E-mail Marketing Guide Featured Image

How to Run an E-Mail Marketing Campaign for Your Store

“E-mail marketing will experience a second coming of age during 2016.” – Chad Litmus

Checking e-mail #1 activity on smartphone

Reading e-mails has long been the #1 activity of people with smartphones. It is the main strategy for digital marketers and e-commerce companies have been using it to gather crucial analytical data. With new features like Gmail’s promotions tab, e-mail marketing is being re-introduced into popular culture.

That is why we’re want to help you make the most of it! Here, we break down how to gather e-mails, segment them into lists, choose the right type of campaign, craft the right e-mail and analyze your results.

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