E-mail Marketing Guide Featured Image

How to Run an E-Mail Marketing Campaign for Your Store

“E-mail marketing will experience a second coming of age during 2016.” – Chad Litmus

Checking e-mail #1 activity on smartphone

Reading e-mails has long been the #1 activity of people with smartphones. It is the main strategy for digital marketers and e-commerce companies have been using it to gather crucial analytical data. With new features like Gmail’s promotions tab, e-mail marketing is being re-introduced into popular culture.

That is why we’re want to help you make the most of it! Here, we break down how to gather e-mails, segment them into lists, choose the right type of campaign, craft the right e-mail and analyze your results.

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How to become a global dropshipping brand

How to Become a Global Brand

As an emerging brand, it can be difficult to capture a domestic customer base let alone a global one. Often times brands are hyper focused on their immediate audience through local partnerships and word of mouth. This is a smart way to start, especially because you can make mistakes along the way without major repercussions as well as engender loyal followers who will help become brand ambassadors. At a certain point, however, most brands want expand to new markets to truly scale their business. While it may sound daunting, there are a few simple ways you can start creating international exposure.

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How to market your dropshipping business

Modalyst’s Guide to Dropshipping: Promoting your Business

This piece is the final part of our four part Guide on Dropshipping. You can check out out parts 1-3 here: Which E-Commerce Platform is Best for you, How to Source Unique Products from Independent Brands and Running the Business.

So you have a platform, you have your suppliers and you have your dropshipping business ready to go. So why aren’t you getting any sales? One of the most important steps of starting an online store is how you promote it! There are several key steps you can take to promote your store website, through Search Engine Optimization, Social Media Optimization, Content Marketing, E-mail Marketing, Paid Advertising and Offline Marketing. In this part of the guide, I’ll walk you through each of these steps and the best practices so you can start dropshipping to your target market right away.

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