E-Commerce Meetup Event

This past Thursday we hosted a networking event and panel in our office space with our friends over at Parkfield Commerce. Together, we offered our advice to a room full of ambitious suppliers and retailers seeking to launch successful e-commerce businesses. It was a night filled with wine, cheese, schmoozing, and business insight!

The panelists included Tracey Wallace from BigCommerce, Evan Hakalir from Andy & Evan Industries, Melissa Gonzalez from Lionesque Group, Jocelyn Teece from Gwynnie Bee, and our very own founder and CEO of Modalyst, Jill Sherman! Each offered their own unique perspectives and spoke from their individual backgrounds and experiences in the business, giving our audience a very holistic view of the industry.

The primary focus of the panel was the fast-growing dropship model in the world of e-commerce. Dropshipping has cut out the need for large warehouse facilities, staff, and distribution costs, proving to be very profitable for both the suppliers and retailers.

Here are some of the highlights from the panel discussion.

 

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Woman starting a dropshipping business

How to Start a Dropshipping Business: 11 Steps to Ecommerce Success

There is good reason why dropshipping is such a popular e-commerce model. Think of being able to start a store without having to pay for any inventory upfront! These days, with help from some amazing tools that I’ll mention below, entrepreneurs can easily have a fully functional e-commerce site up in a matter of minutes.

Dropshipping is a retail method for online stores to sell products and have the suppliers ship the items directly to their customers. This eliminates the challenges of holding inventory and allows you to focus on things like marketing and sales. Below is a step by step guide on how to start a drop shipping business.

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Introducing Kit: Your Very Own Virtual Drop Shipping Assistant

Last week, we teamed up with Shopify’s very own virtual marketing assistant Kit for a new integration that will help you increase sales. If you’re a Modalyst Retailer using Shopify, you can now install Kit to help you add new products and market them through ads, all by simply replying “yes” from your mobile device. Thanks to Kit, merchandising and marketing have just gotten a lot easier.

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Create Buyer Personas: Increase Sales by Learning about your Customers

The more you know your customers the more opportunity you have to resonate with them in both the products you offer and how you offer them. It is well worth the effort to gain a basic understanding of the people who visit your site and purchase your products. Once you have that knowledge, you will be able to put into practice customized marketing campaigns that will be much more effective than generalized strategies.

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Dropshipping for WooCommerce: Why the World’s Most Popular E-Commerce Platform May Be Perfect for You

Powering over 39% of all online stores, it was a no-brainer for us at Modalyst to make our next integration with E-Commerce platform WooCommerce. Advertised as the most “customizable eCommerce platform for building your online business”, we decided to evaluate some of the advantages of using WooCommerce and also asked our own WooCommerce users why it was their platform of choice!

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