Today, e-commerce is the fastest-growing industry in the world, comprising 11.7% of total sales in the retail market last year. In 2016, online sales in the U.S. reached $394.86 billion, while they are predicted to grow even more by 14.8% in the coming year.
So, how do you compete in the world of e-commerce and launch a successful site?
Modalyst is extremely excited to be teaming up with our friends at Parkfield, a leading New York e-commerce design and development agency to offer expert advice on how to position your business for success. Parkfield specializes in creating unique, online storefronts that are geared to each individual client. As a preview for our event on June 22nd in NYC, we have asked them to share some of their basic tips below.
The launch of your site should be calculated and include plans to maximize SEO, content marketing and social media. Patience is key!
Test and Analyze
We advise investing in testing and analytics both before and after the launch of your e-commerce business. It is vital to know what works and what does not.
Investigate Your Software
Regularly investigate to ensure you are using the right software for your business. Scalability, usability, security, and other effective marketing tools are important factors to consider when choosing a suitable software for your business.
Add credibility to your business by sharing testimonials and reviews from your satisfied customers.
Find Your Customers
Locate your customer-base and market your product services to them.
Make Checkout Easy
Make sure your check-out process is easy and simple to navigate.
Consider a Dropshipping Inventory Model
Dropshipping specifically is a profitable model for many e-commerce businesses, as it eliminates the need for online stores to buy inventory upfront. Instead, it allows these stores to sell their products, while having the supplier ship the items directly to the end-customer. Dropshipping is a valuable business model that allows stores to fill their sites with merchandise in minutes!
Together, Parkfield and Modalyst we will be hosting the fifth “New York E-Commerce Meetup” on Thursday, June 22nd from 6:30pm-8:30pm. Hear from several panelists including, Thor Berntsson, the co-founder of Parkfield; Tracey Wallace, the marketing manager at BigCommerce; Van Hakalir, the co-founder of Andy & Evan Industries; Melissa Gonzalez, founder of Lionesque Group as well as, Jill Sherman, our co-founder!
Join us by RSVPing and buying your tickets below to learn more about the profitable world of dropshipping from both a dropshipper’s and supplier’s perspective.