“What dropshipping category should I pick?” – It is one of the most popular questions dropshipping novices ask. You may be tempted to add products from as many different categories as you can, with the thought that a bigger variety leads to more sales. In reality, though, not every category is a “hit” with consumers. On top of that, a chaotic range of product lines can cause buyer confusion and lost revenue.
How do the successful dropshipping stores sweep audiences from the internet? How do they avoid low-performing categories? If you haven’t figured it out yet, these businesses are constantly researching the top dropshipping categories to source products from. Get the idea? Unless you’re as big as Amazon, it’s better to avoid the smorgasbord strategy. You’ll have a greater chance of success if you source products from the top dropshipping categories of 2018.
At Modalyst, thousands of store owners are using our proprietary platform to add products to their store, which gives an opportunity to identify popular trends. Recently, we pulled some number and found the following dropshipping categories are on the rise:
This category has managed to perform better than any other in the last 12 months. There are several niches that fall under Womens Clothing & Accessories, including those that don’t have a high demand – such as jumpsuits and jeans.
That said, we’ve spotted and listed three winners for this and all other categories. The following items steal the show in the Womens Clothing & Accessories category.
Intimates: If you aren’t sure what these are, it’s the following stuff:
Accessories: Lots of small items. Their average order value isn’t as much as, say, tops, but it’s a product niche that is perfect for volume selling.
Bottoms: A broad niche that continues to perform well.
Home & Garden is the category where you’ll discover items for your living room, bedroom, patio, and more. There are several products that will resonate with potential buyers, including some practical picks designed to make people’s lives easier.
Home Décor: This niche has been going strong for years. It presents visitors with items that add some life to their homes.
Hanging/Delectable Garden: Delectable gardens is the rising niche in the Home & Garden category.
Kitchen & Dining: A combination of fun and useful, like the mug below.
Ranking third in top dropshipping categories each of the past three years, the Beauty & Health category comprises of niches that are good for your wellbeing. Examples include Massage oils, makeup, skincare, and other similar items.
Healthcare: This niche doesn’t include things like surgical instruments and medicine. Instead, it contains popular products like massage oil and muscle recovery pads.
Makeup: Makeup is more self-explanatory. Power brushes, eye shadows, lipstick, etc. While this dropshipping niche is exclusive to females, that hasn’t stopped it from occupying the Beauty & Health space in recent years.
Skincare: The niche contains products that boost the appearance of your skin. However, set realistic expectations rather than wild promises by writing a custom product description if you import this or another similar item in your store.
Womens Clothing & Accessories might have topped the list of best-performing dropshipping categories, but Jewelry is also enjoying decent success. The category consists of things like necklaces, earrings, bracelets, bangles, pendants, etc.
Necklace: Necklaces have been topping the list of niches in the Jewelry category each year. Items within this niche are especially affordable for retailers. Hence, you can enjoy a good markup even if you price the product in the $2-$5 range.
Bracelets: Bracelets like the one you see below are associated with China, Bangladesh, Nepal, India, and other Asian countries.
Rings: Coming in third place, Rings are yet another product that is popular amongst consumers and cheap-to-source for retailers.
Sports & Entertainment occupies the fifth place in the list of top-selling dropshipping categories. Almost every household has an individual who needs sports equipment. Additionally, there are plenty of adults who play just for entertainment. No shortage of demand here.
Workout clothes: Coming in first as the top performing niche in the Sports & Entertainment category, workout clothes include items such as gym tanks, sleeveless cuts, and more.
Headbands: These are used as fashionable headgear or during physical activity such as running and exercising.
Basketball shorts: This product niche is also experiencing a rise in demand.
Our compilation aside, you can use a tool like Google Trends to gauge search volumes for specific dropshipping categories. It will show you whether a category has a peak month that rises at the same time each year, or is it on an overall rise. We recommend using the range “last 5 years” because that offers a detailed overview of a category’s growth.
When deciding which category to pick products from, always consider how you’ll promote it. Do you have good connections with influencers in the Jewelry space? Are you familiar with the Sports and Entertainment market? For existing ecommerce stores, is the category something that can be used to upsell items from other categories to existing visitors? For instance, if you sell womens clothing and accessories you can increase your AOV by offering necklaces, earrings, and other jewelry pieces after potential buyers add an accessory to their cart.
Select a category that you are truly passionate about. The reason for going with your interest is that if you’re working with items you are truly interested in, you’re more likely to have better luck promoting them and reaching your goals over the long period. Plus, you’ll likely have industry connections and access to groups/forums where you can post about the category’s items.
Focus on categories that have a sustainable demand or that you can easily promote. Get started now rather than later, and experiment with other categories as you go. With Modalyst, you can add products from top dropshipping categories in a matter of minutes and start taking orders right away. If you have any questions or require help, get in touch with our support team.